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Citizens Advice focused e-learning bundle

Practical training for the conversations advice work doesn't prepare people for.

Three Citizens Advice focused e-learning courses for the human side of the work - the angry caller, the disclosure mid-appointment, the adviser shaken after a call. Hosted and ready to roll out.

Learners take one, two or all three courses depending on their role - difficult conversations, suicide awareness and supportive leadership.

Developed by Jake Morrison, former Local Citizens Advice Chief Executive.

Why this, and why now

The gap this fills in advice work

Citizens Advice services already invest in advice quality, technical learning and local procedures. But lots of difficult days are shaped by something else: the angry client, the distressed disclosure, the adviser shaken after a call, the volunteer who is quietly struggling, or the supervisor who is not quite sure how to open the conversation. This bundle gives staff, volunteers, advisers and managers practical language for those moments. Not to step outside their role. To know what to notice, what to say, and what to do next. One licence covers the whole service for a year, so new starters are included and people can return to refresh.

Practical, built around clear role boundaries and advice work.This is not trying to replace local procedures, safeguarding routes, HR advice or specialist support. It gives learners clearer language, practical tools and better next steps for the difficult human moments that sit around advice work.

Who built this

Designed for the network by someone who has run it.

These aren't generic awareness modules with a Citizens Advice logo added. All three courses were built specifically for advice work, drawing on the years I spent running a local office, my mental health training practice, and my own lived experience. The scenarios are the ones your team actually meet.

  • Former Local Citizens Advice Chief Executive

    I led a local service for five years, so the courses are built around real advice-work pressure, not abstract theory.

  • MHFA England Instructor Member

    An Instructor Member with MHFA England, with over 1,600 people trained in Mental Health First Aid.

  • CMC-registered workplace mediator

    A registered workplace mediator and conflict coach, which shapes how the courses handle difficult conversations and boundaries.

  • Built around advice scenarios

    Foodbank vouchers, benefits, debt, eviction, difficult callers and disclosures - the situations advice teams meet, not stock examples.

  • Clear role boundaries throughout

    The courses keep staff in their role: notice, listen, ask where needed, signpost and escalate. Not therapy, not clinical work.

  • Informed by lived experience

    The work is grounded in lived experience of mental health, used to make the training honest and human rather than tick-box.

What your service gets

One bundle, supporting frontline teams to management

The licence unlocks all three courses for your Citizens Advice service. Learners do not all have to follow the same route. They can do the course or courses most relevant to their role, confidence and training need.

Flexible learner routes

Different roles can take different routes.

A volunteer may only need the frontline conversation course. An adviser may benefit from Essential Skills and Suicide Awareness. A supervisor may use the leadership course alongside the others.

Suitable for: Advisers, Volunteers, Admin, Reception, Supervisors, Team leaders, Service leads, Managers

Simple rollout

Your service receives an enrolment key.

No course upload or local Moodle setup is needed. Learners access the bundle online through moodle.jakemorrison.co.uk using the key supplied to your service.

  1. Purchase annual access12 months of hosted access for up to 100 learners. Use the form below to buy the licence.

  2. Receive your enrolment keyI send the Moodle access details and enrolment key.

  3. Learners enrol onlineThey use the key on moodle.jakemorrison.co.uk.

  4. People choose relevant coursesLearners complete one, two or all three courses depending on their role.

Compare the courses

Which course is for which need?

The bundle unlocks all three courses. Learners do not all need the same route - choose a course below to see where it fits, who it helps and what learners take away.

Frontline confidence

Essential Skills Training

For the difficult conversations that happen in advice work every week.

This course helps learners handle anger, distress, boundaries, signposting, escalation awareness, closing conversations and the emotional load after difficult client contact.

Best for

A practical baseline for the conversations that happen all the time.

Best for people who deal directly with clients, or support the day-to-day running of advice services.

Course focus

What this course helps with

  • Angry or frustrated clients
  • Distress behind practical problems
  • Boundary pressure
  • Difficult conversations that stay with people afterwards

What learners can do after this course

After the course, learners are better prepared to:

  • use CALM when conversations become heated or pressured
  • set boundaries without sounding dismissive
  • signpost and close conversations clearly
  • reset after emotionally difficult interactions

Tools learners can use afterwards

Practical tools inside the course

  • CALM method
  • SAFE model
  • No, but...
  • Active listening
  • Closing phrases
  • Self-care plan

Course feedback

Excellent

overall course rating from early respondents.

10/10

recommendation score from early respondents.

“Incredibly clear and easy to relate to” - and the mix of video, content and knowledge checks “beautifully balanced.” Feedback from a new adviser at Cambridge Citizens Advice, formerly a senior tech executive.
Purchase bundle access

Questions

The things people usually need to know before buying.

This is the practical bit: how access works, what the licence includes, who the bundle is for, and what to do if your service needs more than 100 learner places.

How do learners get access?

Your service receives an enrolment key for moodle.jakemorrison.co.uk. Learners use that key to access the e-learning bundle online.

Do learners have to complete all three courses?

No. The annual licence unlocks the full bundle, but learners can complete one, two or all three courses depending on their role and training need.

What does the annual licence include?

12 months of hosted access to the full three-course bundle for up to 100 learners. No VAT is charged.

We haven't budgeted for this

That's the most common reply, and it's understandable. The bundle is priced for a whole year and up to 100 people precisely so it can fit a stretched budget - less than a single live training day, for training your whole service can use across twelve months. If it helps to talk it through before committing, just ask for a short call.

Can learners revisit the courses?

Yes. Learners can revisit the learning during the 12-month licence period, which is useful for refreshers or returning to a specific topic.

Can we get an invoice?

Yes. Use the purchase form and include the name for the invoice, email for the invoice and billing address.

What if we need more than 100 learners?

Use the form to ask for a larger-service quote. The standard licence covers up to 100 learners.

Who is the bundle for?

It can support staff, volunteers, advisers, admin and reception roles, supervisors, team leaders, service leads and managers. Not every learner needs every course.

Is this suitable for volunteers?

Yes. The bundle includes practical training with clear role boundaries for client-facing conversations and difficult moments that volunteers may encounter in advice work.

Is this endorsed by national Citizens Advice?

No, and I'm clear about that. It's Citizens Advice focused training built by a former Local Citizens Advice Chief Executive, but it is not National Citizens Advice training or a formal endorsement. You're buying it as independent, sector-specific e-learning.

Who developed it?

The bundle was developed by Jake Morrison, former Local Citizens Advice Chief Executive. It is Citizens Advice focused training, but it is not presented as National Citizens Advice training or formal endorsement.

What happens after we submit the form?

I will reply within one working day. If you are ready to purchase, I can confirm the details and issue the invoice or access instructions.

Keep the buying route simple.

Most services do not need a technical explanation. They need to know the price, who can use it, how learners get access, whether they need to complete all three courses, and what to do if they want to buy.

Purchase or enquire

Purchase access, or just start a conversation.

Use this form to buy the bundle, request an invoice, ask about more than 100 learners, or book a short call if you'd rather talk it through first. Annual access is £500 for 12 months for up to 100 learners. No VAT is charged.

Fields marked * are required.

Only needed if you want me to raise an invoice.